Ok, technically it's a number but it does have meaning. Here you go:
"Another term for yaoi is 801. "801" can be read as "yaoi" in the following form: the "short" reading of the number 8 is "ya", 0 can be read as "o" – a western influence without doubt, while the short reading for 1 is "i" (see Japanese wordplay). For example, an Internet manga called Tonari no 801-chan, about an otaku guy who dates a fujoshi, has been adapted into a serialised sh?jo manga and a live-action film. 801-chan, the mascot of a Japanese shopping centre, is used in the manga."
Now you know why 801 Media uses 801 in their name.
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